Jun 17, 2010
SANRIO, Inc. Expands Sr. Management Team with Key Executive Appointments
Janet Hsu, President of SANRIO, Inc., has announced the expansion of the company’s senior management team with three strategic executive appointments.
As Vice President of Brand Management and Marketing, Jill Koch is responsible for maintaining the integrity and identity of the SANRIO brand and its cast of characters including Hello Kitty. Koch will work closely with the design team on product development and brand extension. Ms Koch will continue to oversee the expansion of SANRIO’s unique co-brand initiatives and collaboration programs, as well as the management of public relations and marketing to build and drive consistent brand messaging. With SANRIO since 2002, Koch formerly held the title of senior director of brand management & marketing.
Cindy Elfenbein has been named executive director of retail business development. In this newly created position, Elfenbein will develop new business opportunities with key retailers and create unique partnerships and promotions between SANRIO licensees and retailers. Elfenbein brings with her more than 20 years of experience in the retail, licensing, and entertainment industries. Prior to joining SANRIO, Elfenbein held senior management positions at Sony Pictures Entertainment, DIC Entertainment, and Warner Bros. Consumer Products.
Linh Forse has been promoted to senior licensing manager, responsible for the management of the company’s licensing partners in the U.S., Canada, and Mexico. Her focus will be on expanding distribution in the Canadian market and developing licensing programs for emerging characters. Forse has been with SANRIO since 2008 and was previously licensing manager. Prior to joining SANRIO, Forse held key licensing positions at Jakks Pacific and Brand Sense Partners.
