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Saban Brands Names Sanrio’s Janet Hsu as CEO

ac8ec96d-0847-4ee8-b680-dfe516e8fe69Saban Brands has named Janet Hsu as its new CEO, effective August 17. Hsu currently serves as president and COO of Sanrio Inc., the global lifestyle brand. As Saban Brands’ first CEO, Hsu will be responsible for overseeing the company’s portfolio of global entertainment and lifestyle properties, as well as being instrumental in acquiring additional brands and building new intellectual properties.

Hsu will join Saban Brands as the company continues to grow across its two business units, Saban Brands Entertainment Group (SBEG) and Saban Brands Lifestyle Group (SBLG). SBEG currently includes Saban’s Power Rangers, Popples, Cirque du Soleil—Luna Petunia, La Banda, Emojiville, and Julius Jr. brands, with others in development. SBLG is dedicated to growing its portfolio in the consumer, fashion, and lifestyle space. SBLG brands currently include Paul Frank, Macbeth, Mambo, and Piping Hot.


“Janet is a visionary leader with a strong track record for driving global business expansion and leading innovative strategies,” says Adam Chesnoff, president and COO of Saban Capital Group, to whom Hsu will report. “Janet has been responsible for some of the world’s largest and most successful brands. Her extensive and diverse background across licensing, merchandising, and retail has led to many major accomplishments. We look forward to working closely with her at Saban Brands to continue to grow the company and its expanding portfolio of brands.”

In her role as president and COO of Sanrio Inc., Hsu has achieved success in growing Sanrio across multiple channels and strategically reinvigorating the company’s direction. Hsu helped transform and modernize Sanrio with innovative marketing strategies. She also led the company’s expansion and diversification of new retail, licensing, and entertainment partnerships.

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