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Rovio Entertainment Expands Angry Birds Licensees

rovioRovio Entertainment will add new and extended licensing and promotional partners for Angry Birds in the U.S. next year.

New licensees include Brown Trout for calendar; FAB NY for backpacks, luggage, lunch bags, wallets, coin cases, and more; and Wells Dairy for character-shaped ice cream and water-ice confections. Licensees that will extend their relationship with Rovio include Crocs for footwear, Komar Kids for sleepwear, Inkology for stationery, and Ziegenfelder for frozen novelty confections.

Next year, Rovio will also partner with Hostess Brands for a fully-integrated media and promotional campaign that will feature Angry Birds on 12.5 million packages across popular Hostess Brands, including Twinkies, Cupcakes, Ding Dongs, and more.

Rovio will also work with Sonic Restaurants in June for an eight-week quick service restaurant (QSR) promotion at all Sonic restaurant locations in the U.S.

The sequel to The Angry Birds Movie is being produced and distributed by Sony Pictures Entertainment and it is scheduled for release in September 2019.

Rovio Entertainment is represented by Evolution USA for consumer product licensing, promotions, and retail distribution.

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Category: Character Licensing, Entertainment, Games, Kids Properties, Movie Licensing

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