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Rovio Entertainment Appoints Evolution as Licensing Agent in the U.S., Names New SVP

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Rovio Entertainment appointed Evolution as its licensing agent in the U.S., focusing on consumer products and retail expansion. Evolution will represent Rovio’s ongoing Angry Birds initiatives for merchandising, promotions, and retail opportunities, while looking to focus on the Hatchlings, the newest addition to the franchise, for next year.

In a separate but related announcement, Simo Hämäläinen was named senior vice president, brand licensing for Rovio Entertainment.

Hämäläinen has been with Rovio for more than four years and was the VP of marketing and promotions before taking over as the head of all licensing operations. Prior to joining Rovio he held several sales and marketing roles at Heineken, working with brands like Heineken, Sol, Fosters, and Pepsi.

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