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Rovio Entertainment Adds New Angry Birds Licensees

AngryBirds_GameShoesRovio Entertainment added a roster of new licensing partners to its Angry Birds franchise. The new consumer products will feature the popular Angry Birds characters, as well as characters from The Angry Birds Movie including the Blues and The Hatchlings. The products are expected to be available at retail this fall.

Rovio Entertainment’s new licensees include ES Originals for children’s footwear; Fabric Traditions for crafting fabric; Ziegenfelder for raspberry, cherry, lime, and banana ice pops. Checks In The Mail for personalized checks and checkbooks; Hue Vee for decorative light bulbs and light bulb decals; Toy Factory for novelty hats, plush, pillows, balls, and capes; Gamer Shoes for interchangeable zip-on shoe covers; and The Bentex Group for children’s swimwear.

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Category: Apps, Character Licensing, Digital Licensing, Entertainment, Kids Properties, Lifestyle, Movie Licensing, Retail

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