Jan 31, 2017
Rocket Licensing is managing the UK and Eire licensing program for The Emoji Movie on behalf of Sony Pictures Consumer Products (SPCP). The agent is currently securing partners for the UK licensing program, which will target kids ages 6 to 12 across key categories including publishing, toys, games, apparel and accessories, mobile games, homewares, personal care, and back-to-school. Products are set to debut at UK retail this year.
First partners signed include: Centum Books for sticker, joke, and novelty books; Smith & Brooks for kids’ apparel; TDP/Aykroyds for kids’ nightwear and underwear; Pyramid International for posters and stationery; Dreamtex for bedding; and Whitehouse Leisure for plush.
The Emoji Movie debuts this August and unlocks the never-before-seen secret world inside smartphones. Hidden within the messaging app is Textopolis, a bustling city where emojis live. Each emoji has only one facial expression—except for Gene an emoji who was born without a filter and who has multiple expressions. Determined to become “normal,” Gene enlists the help of his best friend Hi-5 and Jailbreak to find the Code that will fix Gene. When a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.
This recent appointment builds on Rocket’s successful partnership with Sony Pictures and Sony TV. Rocket is also currently representing the UK licensing rights for Sony Pictures’ other movie releases including Dark Tower, Jumanji, The Star, The Smurfs: The Lost Village, and Sausage Party.