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Rite Aid Foundation’s KidCents Program Donates $2 Million to The Fred Rogers Co.

The Rite Aid Foundation’s KidCents program donated $2 million to The Fred Rogers Co. to support the production of TV series Daniel Tiger’s Neighborhood airing on PBS Kids.

In recognition of the donation, Rite Aid CEO of stores and president of Rite Aid Corp. Ken Martindale and president of The Fred Rogers Co. William Isler will host a press conference at the Heinz History Center on January 18 at 10:30 a.m.

As part of the partnership, a special Rite Aid Foundation underwriting spot will air before and after each episode of Daniel Tiger’s Neighborhood, starting next month. Underwriting credits will be included on digital platforms to build awareness about The Rite Aid Foundation’s KidCents program.

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