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Mar 24, 2011

RIO Merchandise Hits Toys “R” Us Next Month

Merchandise for the 3-D animated Twentieth Century Fox comedy RIO hits Toys “R” Us shelves across the country next month. The exclusive merchandising program will feature movie-inspired products, including an exclusive toy line, video games and books. Transforming into the ultimate retail destination for RIO, Toys“R”Us customers can find a selection of exclusive RIO extras and sneak peeks of the movie before it lands in theaters April 15.

The RIO merchandising assortment will include a toy line from ToyQuest, including poseable 3.75-inch mini figures in two packs, 8-inch basic plush pals, 10-inch animated talking plush, 9-inch feature plush and beanies. THQ Inc. is releasing a RIO game for Xbox and Wii April 12.  A game will also be available for PlayStation 3.

At Toys“R”Us and Toysrus.com/RIO, families will find storybooks from HarperCollins, color and activity books from Modern Publishing, and a Look-and-Find book from Publications International.

Posted by: Admin on March 24, 2011.

Category: Character Licensing, Kids Properties, Movie Licensing, Promotions

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