Report: Disney teams with MLB

Mar 29, 2010

Mickey’s got tickets to Opening Day.

According to a report in today’s Sports Business Journal, MLB and Disney have teamed on a long-discussed deal for co-branded merchandise, with a launch expected at the July 13 All-Star Game.

The report says the deal will include include caps, apparel, novelties and possibly children’s footwear, and is expected to lay the groundwork for more co-branded items in the future, with a possible rollout of new products for next year’s Spring Training schedule.

Disney steps to the plate with MLB [Sports Business Journal]

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Posted by: Bryan Joiner on March 29, 2010.

Category: Sports

Tagged: disney, mlb

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