Mar 5, 2010
Reebok Pumps Up Spider-Man Line
Spidey’s feet just got happier.
Marvel Entertainment today expanded its partnership with Reebok with a collection of children’s sneakers featuring Spider-Man at Finish Line.
This new line expands on Marvel’s relationship with Reebok, which initially launched with a collection of children’s sneakers featuring Iron Man and The Incredible Hulk in spring 2008 and was followed by a collection of Spider-Man sneakers at Finish Line in 2009. Building on that success, the new line of co-branded sneakers will be available at Finish Line stores nationwide beginning in spring 2010.
The sneakers are designed exclusively for Finish Line, and Reebok and Finish Line are supporting the Marvel introduction with in-store signage and graphics.


