Feb 9, 2010
Put Your (Licensed) Lighters In The Air
Talk about natural partnerships.
Broad Street Licensing Group has sparked up a deal between BIC USA and Live Nation for disposable lighters branded with the images and icons of several rock bands. The first series debuts Live Nation’s roster of bands including Aerosmith, Lynyrd Skynyrd, Motley Crüe, Ozzy Osbourne and KISS.
Rock on.


