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Mar 17, 2010

Precious Moments and Baby Boom Sign Licensing Deal

Precious Moments, Inc. has announced a recent licensing agreement with New York-based Baby Boom Consumer Products, a Betesh Group company. Under the agreement, Baby Boom, known as a “one stop shop for all Mom’s nursery needs,” will develop and distribute a line of baby bedding and room décor featuring Precious Moments artwork.

“We are very excited to partner with Baby Boom, well known for their strong retail distribution and wonderful quality products. Baby products have been a successful component of the Precious Moments product line since the inception of the collection in 1978, and this new partnership will continue that tradition,”  says Susan Meek, Vice president of licensing at PMI.

“The brand has a rich history that resonates with today’s moms and caregivers and we are looking forward to creating wholesome bedding collections that bring the purity and simplicity of the brand to the nursery,” says Dara Shapiro, director, licensing and marketing for Baby Boom.

Precious Moments baby products by Baby Boom are available in K-mart stores nationwide now and will be at Walmart stores in June.

Posted by: Admin on March 17, 2010.

Category: Character Licensing, Kids Properties

Tagged: ,

One Response

  1. Headlines for week of 03-15-10 | IP Wire says:
    March 18, 2010 at 10:01 am

    [...] Precious Moments artwork to be licensed by Baby Boom on a series of new products.  [...]

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