Mar 25, 2010
Polaroid Signs New Deal With Starlight Marketing
According to Trading Markets, PLR IP Holdings LLC (PLR), owner of the Polaroid brand, has signed a licensing agreement for development of a wide range of new Polaroid-branded consumer electronics.
Under the five-year deal, Starlight Marketing Limited, a subsidiary of Starlight International Holdings Limited, will develop Polaroid-branded digital entertainment products including stand-alone DVD and Blu-ray players, portable DVD Players, e-book readers, iPod docking stations, and home theatre systems.
Products will launch in the U.S. and Canada later this year.
Polaroid Brand Owner Signs Licensing Agreement for New Digital Entertainment Products [Trading Markets]



[...] PLR IP Holdings LLC has signed a licensing agreement for dev of new Polaroid-branded consumer electronics. [...]