Mar 26, 2010
Phantom of the Opera Teams With Brandgenuity
The Phantom of the Opera may be dead inside your mind, but it lives at retail.
The Really Useful Group Ltd has announced that it has signed NY-based licensing agency Brandgenuity to develop and manage its US licensing program for The Phantom of the Opera and the forthcoming production Love Never Dies to complement its own in-theater activities.
Admirers of the Phantom phenomenon can look forward to licensed products, including apparel and accessories, social expression, home decor, housewares, HBA, gifts, collectibles, interactive and games as the brand approaches its 25th anniversary.
Have a great weekend!


