Jul 20, 2016
PetSmart, the exclusive pet-specialty retailer for Illumination Entertainment and Universal Pictures’ The Secret Life of Pets, is launching a free, open-to-the-public event on July 23, from noon until 4 p.m.
The event will feature a scavenger hunt event where fans will search via signage for the film’s main character Max. Kids will also receive character masks and coloring sheets, and the first 30 kids that participate will receive an additional special prize.
As the exclusive pet retailer for the film, PetSmart carries the exclusive The Secret Life of Pets pet product collection, featuring a range of toys, beds, and apparel. PetSmart worked with Illumination Entertainment and NBCUniversal Brand Development to create a multi-channel shopping experience where pets from the film “take over” PetSmart stores, petsmart.com, social media, and other digital channels in engaging ways.