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Pete The Cat and Merrymakers Expand Licensing Program

Pete The Cat, the literary property created by James Dean entered partnerships covering a wide range of categories from toys to bedding. The deal was agented by Clair Frederick, president of MerryMakers.

Partnerships include Jay Franco for a full line of bedding and bath products set to preview in September; Kids Preferred for a line of soft and hard goods to be showcased at TIA’s Fall Toy Preview; Dept. 56 for six fully-dimensional ornaments for launch in January, Marcus Fabrics for fabric by the yard and DIY kits for launch early next year, and Everything Legwear for socks and tights for kids and adults.

Negotiations are underway for sleep, swim, sportswear, accessories, bags, and electronic games. Retail conversations are ongoing with specialty and mass chains nationwide.

Pete The Cat is featured in a children’s publishing line from HarperCollins. The latest Pete the Cat and the Missing Cupcake launches on October 4.

The franchise is also a YouTube sensation with more than 25,000,000 hits to date. James Dean’s original art featuring Pete The Cat is also exhibited in galleries and open to collectors.

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