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Peppa Pig Theater Debut Finds Success in Australia and the UK

PeppaPigeOne’s Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday marked the theatrical debut for Peppa Pig in Australia, where the release hit 241 screens across the country and debuted at no. 6 in the overall box office chart. Since it opened last month, the release has earned box office receipts of AUS $2.16 million.

The Peppa Pig My First Cinema Experience also premiered on April 7 in the UK screening in more than 500 cinemas nationwide. It has generated box office sales of just over £3 million since opening and ranking in the overall top 5 box office releases in the UD during its opening week.

In both countries, the release was supported by marketing and PR campaigns including a celebrity pink carpet premiere and partnerships with Tourism Australia and Australian airline Qantas, which hosted costume character meet and greets at Sydney and Melbourne airports. In the UK, brand partners included Visit London and Northern Rail. In addition, retail activity during opening weekend included a London themed tea party at Foyles bookshop and costume character appearances at Bluewater and Gunwharf Quays shopping centers.

Licensees including TY, Penguin, Trademark, Underground Toys, Redan, and Portmeirion produced licensed merchandise that tied in with the theatrical release in the UK. In Australia, a product range that features toys, books, and apparel launched exclusively at Big W in Australia and included in-store with cross category POS (point of sale), video screens, radio, and digital marketing.

Peppa Pig My First Cinema Experience offers fans nine new Peppa Pig episodes connected with interactive entertainment, featuring live action Peppa and George characters and their friend Daisy singing and dancing along to favorite nursery rhymes.

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