Feb 23, 2010
Peanuts! Get Your Peanuts Here!
Potentially big news from several news outlets, which are reporting that E.W. Scripps is considering selling off United Media Licensing, home to the Peanuts and Dilbert brands.
E.W. Scripps President and CEO Rich Boehne attempted to downplay the news while acknowledging that such announcements are often just first steps to sales. “We recognize that ‘exploring strategic options’ often is a euphemism for ‘sale,’ but this truly is an exercise to determine if these properties would be more valuable with another owner,” he said in a statement.
News of the possible sale, combined with strong fourth quarter results company-wide, sent Scripps stock up four percent this afternoon according to the Business Courier of Cincinnati, Scripps’ hometown. The traditionally-strong licensing business saw a 10 percent revenue decline in 2009 and a 15 percent decline in Q4, the Courier said.
If no sale was reached, Boehne pledged to “continue to nurture the characters as we have for decades.”
United Media’s global brand portfolio includes of Peanuts, Dilbert, and Raggedy Ann and Andy. It represents brands including Deadliest Catch, Dirty Dancing, and Fancy Nancy in the U.S. and Canada.
E.W. Scripps Mulls Selling ‘Peanuts,’ ‘Dilbert’ Character Licensing Business [E&P]
Scripps stock jumps on 4Q results, possible licensing unit sale [Business Courier of Cincinnati]
Brands [United Media Licensing]
Nice headline!