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Party City Extends its Portfolio Licensing Partnership with WBCP

Party City Holdco Inc. extended its portfolio partnership with Warner Brothers Consumer Products (WBCP) to develop and market a range of costumes and costume accessories beginning this Halloween.

With The Wizard of Oz, Harry Potter, Scooby-Doo, The Flintstones, and other Warner Bros. properties on board, these new programs will be available exclusively at partycity.com, Party City, and Halloween City retail locations. Beginning 2017, Party City will also offer a range of costumes and accessories of DC Comics superheroes including Batman, Superman, Wonder Woman, and the Justice League.

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Category: Brand Licensing, Entertainment, Halloween, Latest Deals, Retail, Seasonal, Television

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