Vandor, LLC is introducing 59 new products this summer, including 21-ounce ceramic steins and canvas wall art. All products feature one of Vandor’s A-list roster of more than 25 legendary licensed properties that have multi-generational appeal.
Twenty-ounce ceramic steins introduced this summer feature one of seven licensed pop icons, including Star Wars, Grateful Dead, Spiderman, and Vandor’s new license, The Simpsons. The over-sized mugs are expected to be a best seller for guys to drink their favorite cold beverages from. The steins are microwave and dishwasher safe, and broaden Vandor’s comprehensive line of drinkware products. Earlier this year, Vandor added ceramic travel mugs and sweat-free acrylic travel cups. Both are double-walled to maintain the hot or cold temperature of beverages.
Stretched canvas wall art debuting this summer features high-quality images of legends such as John Wayne, Marilyn Monroe, and Elvis Presley. They are available in a large (11” x 14”) size and a small (6” x 6”) format. The ready-to-hang canvas wall art expands Vandor’s room décor collection, which includes wall clocks, fleece throws, and vintage metal signs featuring classic rock album art.
All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year.
Stride Rite Children’s Group brings blockbuster excitement to kids with the all-new X-celeRacers by Stride Rite Marvel collection. Premiering at locations where Stride Rite shoes are sold, X-celeRacers feature superhero favorites such as Iron Man, Captain America, The Incredible Hulk, and Spider-Man.
The new X-celeRacers sneaker features a strap with an adjustable closure for extraordinary fit, X-Grip with a grooved outsole for traction, Extra Flex with a lightweight outsole for agility, and lightweight cushioning for comfort.
Stride Rite will advertise the product through an integrated marketing campaign, called “Imagination” that will inspire 3- to 8-year-old boys and their moms through TV, online, and in-store. Commercials, airing on Cartoon Network, Nickelodeon, and Disney XD, highlight boys imagining themselves as the legendary Marvel Universe Super Heroes through the Power of X in their X-celeRacers shoes. There will also be a special X-celeRacers by Stride Rite Marvel collection Web page that will host a variety of interactive activities for moms to share with their sons.
American Greetings has green lit production for a third season of Strawberry Shortcake: Berry Bitty Adventures. Thirteen episodes have been ordered for the new season that will continue to showcase Strawberry Shortcake and her six best friends as they embark upon new adventures.
Strawberry Shortcake: Berry Bitty Adventures airs daily on The Hub and is a joint venture between Discovery Communications and Hasbro, Inc.
Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe.
ROOS will launch its men’s line in August, with the women’s and children’s collections following for the holiday season.
Sunrise Confections, a division of Mount Franklin Foods, LLC, is launching Annoying Orange Real Annoying Gummies and Fruit Snacks, based on The Annoying Orange YouTube series. The Sunrise Confections deal was brokered on behalf of The Collective by The Joester Loria Group, the licensing agent for The Annoying Orange brand.
Sunrise will release Annoying Orange Real Annoying Gummies in 3.5-ounce theater boxes and Real Annoying Fruit Snacks in boxes containing 10 0.8-ounce packages. Annoying Orange theater box gummies will be available in both everyday and seasonal designs, and will feature five flavors: orange, punch, apple, lemon, and grape.
Vandor, LLC is introducing 59 new products this summer, including 21-ounce ceramic steins and canvas wall art. All products feature one of Vandor’s A-list roster of more than 25 legendary licensed properties that have multi-generational appeal.
