The Licensing Blog

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Bright Kingdom, Discovery to Release Shark Week Toys

DiscoveryBright Kingdom Ltd. partnered with Discovery Consumer Products to launch products for Discovery Channel’s Shark Week. Bright Kingdom will be releasing action based play sets, figures, role playing activities and vehicles to honor Shark Week’s 30th anniversary this year, as well as ocean-themed toys for the holidays.

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Jazwares Appointed Global Master Toy License for Feisty Pets

Jazwares_FeistyFriendsSurge Licensing contracted Jazwares to create a multi-year global master toy program for Feisty Pets.

The interactive plush go from friendly to ferocious with a squeeze, with characters such as Glenda Glitterpoop, Sammy Suckerpunch, Sir-Growls-a-lot, and Vicky Vicious. Hidden “Stuffed Attitude” emotions suddenly appear with raging fans, evil sarcastic grins, or doofus smiles.

Plans for the brand include turning into a global entertainment franchise starting in the spring.

ORB, Nelvana Enter Licensing Agreement for Soft’n Slo Squishies

SoftnSloSquishiesNelvana Enterprises was appointed the worldwide licensing rights for ORB’s Soft’n Slo Squishies brand. Licensing plans for the brand include apparel, sleepwear, accessories, novelty, gift, home décor, and publishing.

In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with a multi-episode, original, short-form YouTube series

Soft’N Slo Squishies are slow-rise toys available in different shapes, sizes, and designs, to create a different transformation every time.

 

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

SYBO Games Reveals Subway Surfers Mural to Honor Paris

SubwaySurfers_MuralSYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.

To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.” Read the rest of this entry »

Wicked Cool Toys, Crayola Partner for Plush Activity Line

WickedCoolToys_LogoWicked Cool Toys partnered with Crayola for a new line of plush and activities. The collection will include color-on plush that features Crayola washable markers, paints, and more.

Wicked Cool Toys will also develop a line of pixelated art puzzles and creative activities using slow-rise foam. The Color ‘N Plush product line will be available in the fall, and the pixelated art puzzles and slow-rise foam lines available at retail next year.

Cartoon Network Enterprises Expands Rick and Morty Licensing Program

29979_R&M_MysteryMini__Plush_PDQ_HOTTOPICCartoon Network Enterprises and its Adult Swim branch will introduce an expanded licensee program based on the Rick and Morty series at the North American International Toy Fair in New York City.

New licensing partners include Funko for collectibles, blind bags, and plush; KIDdesign for headphones, earphones, speakers, and electronic accessories; Kurt S. Adler for holiday ornaments; McFarlane Toys for brick-building toys; Monogram Direct for blind bags; Toy Factory for plush; and USAopoly for games, puzzles, and collectibles. Read the rest of this entry »

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