Mar 16, 2010
Traditionally seen as the kickoff to spring, Easter couldn’t come at a better time this year for Americans eager to say goodbye to winter, according to the National Retail Federation’s 2010 Easter Consumer Intentions and Actions Survey. The survey, conducted by BIGresearch, found that holiday celebrants will spend slightly more this year with the average person expected to shell out $118.60, up from $116.59 last year. Total spending is expected to reach $13.03 billion.
While spending on most items will remain the same as last year, children can expect more jelly beans, flavored marshmallows and even gifts in their Easter baskets this year. The average person will spend $17.29 on candy, compared to $16.55 last year, and $18.16 on gifts, up from $17.30 last Easter. Other holiday purchases include clothing ($19.03), food ($37.45), flowers ($7.84), decorations ($6.34) and greeting cards ($6.30).
For more on this, visit this National Retail Federation’s website.