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Nitro Circus Extends Partners in Europe

NitroCircusNitro Circus appointed two new licensing agencies to launch a range of new consumer products in several European markets, including License Connection in the Benelux (BLX) countries and The Licensing Locomotive in Spain, Portugal, and Central Eastern Europe.

Nitro Circus previously partnered with Lisle International in the UK and Eire, Velocity Brand Management in Australia and New Zealand, Branding Streams in Canada, and Versa Licensing in Mexico. Nitro Circus also signed direct to retail agreements with Blue Inc. in the UK and The Warehouse in New Zealand.

The action sports collective will also continue to rollout a collection of soft-lines and hard-goods worldwide, including apparel, sporting goods, toys, bikes, scooters and other ride-on products, video games, and more. Nitro Circus is currently pursuing opportunities with skill-based casino gaming and virtual reality amusement park rides and experiences.

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