Feb 21, 2012
Nickelodeon Reveals NickMom TV Block
Source: NickMom press release
Earlier this month, Nickelodeon announced that General Mills, Target, and Reckitt Benckiser have signed on as charter sponsors for NickMom, Nickelodeon’s new multiplatform content destination that targets moms. The just-announced deals will include brand integration, content development, and sponsorships across the new NickMom TV block, launching this fall on Nick Jr. The deal also includes NickMom.com, which launched last year.
The NickMom nightly television block will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera television shows, and more. NickMom.com, a blog that debuted last November, currently features editorial franchises, photos, and video. Throughout this year, Nickelodeon expects the site to grow, complete with more editorial, photos, videos, gaming, and a community, becoming a fully integrated website timed to the TV launch.
Nickelodeon has picked up 26 episodes of the stand-up comedy series NickMom Night Out for the television block. The series features comedians such as Judy Gold, Corey Kahaney, B Phlat, and Deena Blizzard. Also announced were more than 50 projects in development. The programs span TV and digital, and include work from stand-up comedian and actress Caroline Rhea, actor/author Annabelle Gurwitch, and Madeleine Smithberg of Mad Cow Productions.
Click here for NickMom’s development slate.
Nickelodeon has also announced that Bronwen O’Keefe has been named senior vice president of NickMom. In this newly created position, O’Keefe will spearhead the creation and development of all television and online content for NickMom.
O’Keefe will be responsible for managing the content creation, editorial, and programming development, in addition to overseeing the planning and execution of all linear and digital content for NickMom. She will also work with senior management to set and champion the creative strategy for NickMom.
A 15-year Nickelodeon veteran, O’Keefe was most recently senior vice president of event and original programming, where she was responsible for overseeing the production of network television events, specials, and shows such as Nickelodeon’s Kids Choice Awards, TeenNick HALO Awards, Worldwide Day of Play, Speed Racer, Kappa Mikey, The Secret World of Alex Mack, and Degrassi, among others.
