The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Apr 1, 2010

NHL Signs The Panini Group for Trading Cards

The National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) has awarded The Panini Group, and its subsidiary, Panini America, with a multi-year trading card license. The NHLPA and NHL license is the third major sports license that The Panini Group has secured since establishing a presence in the U.S. in 2009.

The 2010-11 NHL trading card season is scheduled to launch this August and Panini has tentatively marked its Score brand to be the first release under the new license. For Panini, it means the introduction to hockey of new brands such as Adrenalyn, its interactive trading card game and Certified, and the return to the hockey market of some hobby favorites issued under previous Donruss, Score, Pinnacle, and Pacific licenses.

Panini is now the only major card company in the world licensed to produce cards for 3 of the 4 major sports. The company owns the exclusive rights to the NBA, shares rights to the NFL with Upper Deck, and now shares the NHL license with Upper Deck.

Posted by: Admin on April 1, 2010.

Category: Sports

Tagged: ,

Leave a Reply

Latest Deals

  • May 21, 2012

    Licensing University Explores Brands in a Digital Age

    The International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]

  • May 15, 2012

    CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • May 9, 2012

    Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • May 9, 2012

    The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • May 8, 2012

    Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • May 8, 2012

    Aéropostale To Release Battleship and G.I. Joe Apparel

    Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]

  • May 7, 2012

    Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • May 4, 2012

    Twentieth Century Fox Consumer Products Appoints New Executives

    Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]

  • May 4, 2012

    Walmart Teams with Marvel’s The Avengers for Exclusive Experience

    In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]

  • May 3, 2012

    Shane&Shawn Team With KangaRoos For Footwear Line

    Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]

Twitter