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NFL Appoints IMG as Global Licensing Representative in Europe

August 12 nfl-logoThe National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.

In recent years, the brand has held regular season games outside the U.S. The annual Super Bowl is now watched in more than 180 countries in nearly 25 languages.

IMG will target a range of distribution channels and price-points, including men’s, women’s, and children’s fan apparel, accessories, home décor, fast fashion collaborations, and food and beverage.

IMG’s pre-existing American football licensing work includes the Football Greats Alliance (FGA), which launched last year with the Pro Football Retired Players Association, with support from the NFL to manage the collective marketing and licensing rights of more than 22,000 retired NFL players.

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