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Next Top Model Goes Global

America’s Next Top Model? How about the world?

Some of the beauty industry’s biggest names are lining up to bring Next Top Model to international retailers through a slate of new promotional agreements with CBS Consumer Products. Cover Girl, Nivea, Tresemme and Revlon are just a few who will walk down the runway with the brand in Australia, New Zealand, South Korea and the United Kingdom.  The campaigns will coincide with the broadcast windows of localized versions for the series.

Next Top Model is in fashion all across the globe and we are privileged to team up with these world class brands,” said Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “These promotions augment licensed product in expanding our retail presence.”

CBS Consumer Products has lined up five licensees in the United Kingdom for promotional campaigns utilizing the Next Top Model brand including Revlon, Casio, Galaxy Ripple, Asos.com and Isklar. The campaigns will comprise both in-store promotional materials and online support.

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