Jul 27, 2011
New Licensing Director for NBCUniversal; Purina Gear Comes to Walmart
NBCUniversal Television Consumer Products Group has brought Kerry O’Donnell on board as the director of global licensing. She will focus on sales and product development for NBC and USA Network properties.
O’Donnell previously served as director of merchandising and licensing for ABC Entertainment Group, where she managed consumer products and licensing for properties including Lost, Grey’s Anatomy, Dancing with the Stars, and Wipeout. O’Donnell led financial analysis, deal recommendations, and contract negotiations for license opportunities, including e-commerce, video games, books, action figures, trading cards, toys, greeting cards, and apparel, according to NBCUniversal’s announcement.
Purina Pet Gear Products Launch at Walmart
Under a license with Nestle Purina PetCare Company to use the Purina brand, the oneCARE Company’s line of Purina Pet Gear products is now available in Walmart stores throughout the United States. The new line, which includes training pads and household cleaners, can be seen in its entirety at its recently launched Facebook page.
Harry Potter Film Boosts Orders of Kymera Magic Wand
Sales for the Kymera Magic Wand, by the Dragon’s Den, have increased 350 percent since the July 15 release of Harry Potter and the Deathly Hallows: Part 2, according to the UK’s ToyNews. Developed in the UK, the Kymera Magic Wand is a motion-sensitive, button-less universal remote control for iPods and TVs, using high-tech gesture recognition and a standard infrared signal.
M!KE Licensing Signs Licensee for Yak Pak Bedding
M!KE Licensing appointed Cody Direct as the exclusive licensee for Yak Pak bedding. The Yak Pak domestics lifestyle collection will consist of decorative bedding, blankets, throws, indoor slumber bags, sheeting in all thread counts and fabric constructions, soft storage, novelty pillows/cushions, and accent rugs, according to the release.
M!KE Licensing is seeking licensees for Yak Pak in categories including party paper goods, eyewear, pajamas/underwear, fleece, hosiery, and sporting goods.
—Melissa Tinklepaugh
