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Nestlé Pure Life, Crayola Partner to Launch “Share-a-Smile” Campaign

Crayola_Nestle_2016Winner copyNestlé Pure Life, and Crayola partnered to launch the “Share-a-Smile” national promotion to celebrate the creativity and individuality of children.

The “Share-a-Smile” campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8-ounce water bottles with labels designed by children. The contest asks kids draw what makes them smile for a chance to have the designs featured on some of the brand’s 8-ounce bottle labels, as well as a $25,000 scholarship and other prizes.

The two grand prize winning designs and six of the runners-up’s designs from last year are included in the new “Share-a-Smile” Kid-Designed Edition 24-pack, that hit shelves in February. The schools that the winners attend will also receive a donation of Crayola products. The bottles can be found year-round in most grocery stores and other retail locations, and also feature special promotional packaging for the Halloween and winter holiday seasons.

This year’s “Share-a-Smile” marketing campaign includes national, free-standing inserts in newspapers featuring coupons for 8-ounce and .5L Nestle Pure Life products; Point of Sale in-store display material; digital media content; Nestlé Pure Life website content; an influencer campaign; social media content on Facebook, Instagram, Pinterest, and YouTube; distribution of coloring /activity books for parents to download for their kids; and a national tour of the Nestlé Pure Life “Share-a-Smile” studios.

Nestlé Pure Life will use Crayola’s logos in promotional materials, generate cross-merchandising in-store opportunities, and feature Crayola products at all the tour stops. Additionally, the partnership includes a sweepstakes for a chance to win a trip for four to the Crayola Experience.

The bottles can be found year-round in most grocery stores and other retail locations, and also feature special promotional packaging for the Halloween and winter holiday seasons.

Last year,  Nestlé Pure Life received nearly 2,000 entries. The two grand prize winning designs and six of the runners-up’s designs are included in the new “Share-a-Smile” Kid-Designed Edition 24-pack, that hit shelves in February. The schools that the winners attend will also receive a donation of Crayola products.

The m”Share-a-Smile” marketing campaign for this year includes national, free-standing inserts in newspapers featuring coupons good on both 8-ounce and .5L Nestle Pure Life products; Point of Sale in-store display material; digital media content; Nestlé Pure Life website content; influencer campaign; social media content on Facebook, Instagram, Pinterest, and YouTube; distribution of a coloring /activity books for parents to download for their kids; a national tour of the Nestlé Pure Life “Share-a-Smile” studios, stopping at more than 15 large community festivals and retail locations;

Nestlé Pure Life will use Crayola’s logos in promotional materials, generate cross-merchandising in-store opportunities, and feature Crayola products at all the tour stops. Additionally, the partnership includes a sweepstakes for a chance to win a trip for four to the Crayola Experience.

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