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Nelvana Launches Digital Media Strategy for Mysticons


MysticonsCorus Entertainment’s Nelvana will launch the YouTube channel and social media pages for its original animated action series, Mysticons.
In anticipation to the upcoming premiere, the Mysticons YouTube channel and social pages are now live, with a website to launch shortly. Fans can watch a preview of the series online before the TV premiere in the U.S. and in Canada next month.
The online presence is part of a social and digital media content strategy involving more than 80 pieces of short-form original content supporting the brand, including introductions to stories and settings from Mysticons, DIY videos, and ive-action content that will be available to fans throughout the season. In addition, web games and an adventure role-play app will launch this fall.

Mysticons tells the tale of four girls from different walks of life who are transformed into legendary warriors. After discovering a powerful mystical tome, the four girls–Arkayna, Zarya, Em, and Piper–are drawn together by a prophecy to battle evil and protect the realm.  Season one consists of 40 episodes, with additional broadcast details to be announced.

 

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