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Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.

Nelvana will kick off a McDonald’s Happy Meals promotion this fall in France that features a special Shopkins premium. In addition, Nelvana has named a wide range of new licensees to the Shopkins consumer products program, including Bonbon Buddies in France, Eastern Europe and Scandinavia; Corsair Toiletries Ltd. in France, French-speaking Belgium, and French-speaking Switzerland; Ravensburger in France, Italy and Spain; Sahinler SAS in France and Monaco; The Cookie Company BV in Belgium, The Netherlands, and Luxembourg; Trudeau, which is offered throughout Europe. There is also more brand expansion is in store via Megalicense in Russia, Ukraine and the Baltics.

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Category: Apparel, Fashion Licensing, Food Licensing, Kids Properties

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