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Nelvana Expands Shopkins Brand

shopkins_sg_ca_hero_group_7Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, has extended the reach of its fast-growing Shopkins licensing program to fans in Russia, the Middle East, and Scandinavia through a range of new partnerships.

Nelvana will introduce Shopkins merchandise to Russian consumers via Megalicense International, a recent sub-agent for the brand in Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia, and Lithuania. New licensees for Russia include AST Origami for board games and arts and crafts; AST Publishing for magazines; Perfetti for chocolate balls; Tarna Rosman for plush, party goods, art and crafts, and stationery; and Unitoys for card games.

In the Middle East, Nelvana, in partnership with Moose Toys, appointed 20too Licensing as the agent for Shopkins, and toys are distributed in the region near Rochas. New licensees introducing product this spring include Developing Dreamz for stationery; MEI for events and meet and greets; Sapphire for confectionery and travel accessories; and Vibrant Global for personal care, home textiles, and fashion accessories.

Nelvana will also expand the Shopkins brand to Scandinavia through its newly-appointed agent, Alicom. In addition, Ravensburger, which already produces Shopkins product for France, Italy, and Spain, will extend its coverage area to include Scandinavia. Proxy will continue as Nelvana’s toy distributor in Scandinavia.

In addition, Nelvana agent Planeta Junior, which represents Shopkins in Turkey, secured licensing deals for the property with Gizzy for puzzles and Mad Event for meet and greets.



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Category: Brand Licensing, Character Licensing, Kids Properties

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