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NBA Launches Augmented Reality App

NBAThe National Basketball Association (NBA) launched NBA AR app, a new augmented reality (AR) experience that allows fans to play virtual pop-a-shot from any point in the world through AR technology.  This marks the first augmented reality game by a sports league in the U.S.

The app captures a player’s surroundings, pins an authentic NBA backboard and court into the real-world environment, and then uses the accelerometer in the iPhone to flick shots at the hoop before the 30-second shot clock expires. Fans also have the option to select their favorite NBA team to brand their environment and receive updates on the team’s upcoming games.

NBA AR is available on iPhone 6s and later running iOS11, and was developed using ARKit.  Later this season, the NBA will introduce additional AR experiences through the app.

 

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