NASCAR Simplifies Licensing Model

Mar 10, 2010

Get your motor running. NASCAR has started its engines on a new licensing project, hoping to simplify the process of getting NASCAR-branded goods to shelves.

According to NASCAR.COM, the unit will be a one-stop shop for licensees with revenue based on sales and not revenue-sharing. Participation by teams is voluntary, but JR Motorsports, Hendrick Motorsports, Joe Gibbs Racing, Roush Fenway Racing, and Dale Earnhardt Inc. are in. The teams will allow NASCAR properties to license their images in certain categories, with apparel being the first to which everyone has agreed.

The new model replaces an older one where the teams, acting as independent contractors, needed to approve every request individually, leading to a cumbersome process for licensees looking to put out a full NASCAR product line.

New NASCAR licensing agency emerging [NASCAR.com]

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Posted by: Bryan Joiner on March 10, 2010.

Category: Auto Licensing, Sports

Tagged: nascar

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