Feb 25, 2010
Nancy Bailey & Associates Announces 10th Anniversary of Mr. Clean as a Licensed Brand in Housewares
Procter & Gamble’s (P&G) Mr. Clean brand was introduced at the Housewares Show 10 years ago as the first household cleaning brand to be licensed. Butler Home Products launched the brand on a variety of cleaning tools, and Magla Products introduced the brand on a line of disposable and re-useable gloves. Licensing agency Nancy Bailey & Associates, continues to manage the licensing program for P&G.
Butler’s Mr. Clean products are the only cleaning tools in the market with patented ergonomic, soft bent handle grips and high/low cross action bristles on all of its brushes.
At this year’s Housewares Show, Butler will be expanding its Magic Eraser line with two new patent pending items. They will also be launching a patent pending cotton mop and expanding the range of Microfiber cleaning tools.
Magla is introducing a new re-usable Mr. Clean Fashion Cuff glove with an extra long printed fabric cuff. The glove will be available in three assorted colors is cotton flock lined with a textured palm and fingertips for a secure grip while handling wet objects.
“Butler and Magla have been a tremendous asset to the Mr. Clean franchise over the past 10 years. Their success is indicative of their dedication to delivering innovative product that makes consumers’ cleaning lives easier. I look forward to many more years of partnership,” says Gayle Jones, Commercial Innovation and Trademark Licensing, P&G.
