Aug 17, 2011
Moshi Monsters Come to Nintendo DS
This is the year of the Moshi Monsters.
Mind Candy CEO Michael Acton Smith gave a packed-house speech at Toy Fair in February, then doubled down on the exposure with a huge booth in June at Licensing Show. Earlier this month, Moshi held an official launch party at Toys “R” Us in Times Square for its Spin Master toy line. He’ll give the keynote address at Brand Licensing Europe in October. The Moshi Monsters are clearly on a roll.
Now they’re coming to Nintendo DS. Moshi Monsters: Moshling Zoo, from Activision Publishing, Inc. will be released this fall.
“With an absolutely massive fan base, Moshi Monsters is clearly one of the fastest growing children’s entertainment brands in the world,” said David Oxford, EVP & General Manager, Activision Publishing. “We look forward to building on Mind Candy’s success as we work closely with them to extend the brand experience.”
Moshi Monsters: Moshling Zoo builds upon the popularity of the Moshlings—monsters for your online pet monsters—and offers fans a fresh new take on the Moshi universe, including brand new content and a new way to interact with their favorite characters. The game features new locations and an exclusive new Moshling—which is yet to be revealed. There are 52 Moshlings to collect from the common to the rare, including the elusive ‘Ultra-Rare’. Children can also play new mini-games and educational style puzzles, plus win awards and trophies to take back to their zoo.
—Bryan Joiner
