Apr 21, 2010
MHS Licensing Celebrates 15 Years
MHS Licensing is celebrating its 15-year anniversary in 2010. Started in 1995 primarily as a sports marketing and licensing company, MHS Licensing has evolved into an internationally recognized licensing and consulting agency. While representing such high profile artists and brands as Judy Buswell, Tina Higgins, The Hautman Brothers, Smirk, and The Girls, MHS became a key player in the high-growth licensing industry.
Marty Segelbaum, president and founder of MHS Licensing, left a sports apparel company fifteen years ago to strike out on his own “with nothing but a rolodex and an enthusiasm for making deals.” In 2001, Segelbaum brought in John Haesler, formerly of Target Stores, Inc., as partner. With Haesler onboard, MHS Licensing was able to expand its capabilities tremendously. Adding support staff and account executives since then has allowed the company to service its 250 licensees and continue to grow.
Today, MHS Licensing represents more than 30 artists and brand owners and manages an archive of over 20,000 images. MHS Licensing has been instrumental in a number of direct-to-retail licensing programs and was nominated for such awards as “Top Art Property of the Year” by LIMA. In addition to art licensing, the company also specializes in advising manufacturers in the search, evaluation, and acquisition of new properties and personalities.
