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MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon.

MGAE has created a global licensing program for its Num Noms collectibles line with more than 80 partners worldwide across all major categories of softlines, hardlines, and publishing.  At Licensing Expo, MGAE will meet with potential partners in the ancillary categories, to further expand the brand in key international territories throughout Asia Pacific including Australia, New Zealand, Korea, the Philippines, and throughout Latin America including Mexico, Brazil, Argentina, Chile, Peru, and Colombia.

The L.O.L. Surprise! doll line launched last December and offers an element of surprise. This fall, MGAE will expand the toy line, which will be supported by an influencer campaign, promotional partnerships, and advertising. At Licensing Expo, MGAE will unveil a global licensing program expected to launch at retail next year.

The Project Mc2 brand is includes fun experiment sets, dolls, as well as the Netflix series. Created by MGAE and produced by Awesomeness TV, the series empowers girls to explore S.T.E.A.M. subjects.

Little Tikes continues to expand its product offerings globally targeting parents of kids 0 to 6 years old. MGAE has secured more than 35 licensees for Little Tikes around the world across a broad range of categories.

MGAE will launch Little Tikes Kids at Licensing Expo 2017. The lifestyle brand will launch in fall 2018, and utilizes the key attributes of comfort, durability, and imaginative play to non-toy categories. Products will feature special fabrications such as embedded led, tactile heat transfer, rubberized extras, and re-enforced stitching.

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