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Mercis B.V., UNIQLO Team Up for Apparel Featuring Miffy

MiffyUNIQLO

Mercis B.V. and UNIQLO have teamed up for an apparel line featuring Miffy, the classic children’s character based on Dutch artist Dick Bruna’s story books. The spring and summer kids’ range will help mark Miffy’s 60th anniversary this year.

The launch of the Miffy X UNIQLO range will roll out across UNIQLO stores in 15 countries, including Australia, China, France, Germany, Hong Kong and Macau, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, Thailand, the UK, and the U.S.

The range combines Dick Bruna’s illustrative style of minimal black lines contrasting with bright primary colors with UNIQLO’s contemporary approach to clothing design. Miffy’s silhouette is featured throughout. The collection includes girls’ T-shirts and shorts, as well as baby T-shirts, crew neck bodysuits, and pajamas.

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Category: Anniversary, Around the Industry, Brand Licensing, Character Licensing, Fashion Licensing, Girls, Retail, The Licensing Book

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