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Men in Black is Back; Comic-Con Roundup

We love Men in Black. We love Men in Black 2. If the pattern holds, we’ll love Men in Black 3, and licensees are starting to line up for the May 2012 Sony release. Jakks Pacific announced this morning that it has signed a master toy licensing agreement with Sony Pictures Consumer Products to manufacture, distribute, and market a line of toys and products based on the film.

The agreement covers the Men in Black franchise and includes action figures, accessories, playsets, role play, youth electronics, novelties, games and puzzles, and Halloween costumes. The line is planned to be released in spring 2012.

Men in Black 3 stars Will Smith and Tommy Lee Jones (which you knew), along with Josh Brolin.

Comic-Con Winners and Losers

Advertising Age’s Andrew Hampp has a big article up on Comic-Con winners and losers that we suggest you check out. Some winners include Warner Bros. Television and Sony Pictures, which plugged The Amazing Spider-Man and next summer’s Total Recall reboot. (Man, there’s a lot of Sony in the blog today.) Losers include Jon Favreau, director of Cowboys and Aliens, whose panel was overshadowed by a Game of Thrones panel… and whose Cowboys and Aliens ranked only No. 6 in the WebTrends analysis of movie buzz.

Mattel Co-Founder Dies

Elliot Handler, co-founder of Mattel, passed away last week at the age of 95.

The New York Times and others reported Handler’s death, which was due to heart failure. Handler and his wife, Ruth, started Mattel in 1945 and stayed there until they were forced out in 1975, the Times‘ Charles Duhigg reports.

It was Ruth Handler who pushed for Mattel to create a doll that looked like a “mature woman,” Duhigg writes, and thus Barbie was born, and named after the Handlers’ daughter. When Barbie’s male counterpart was created, he was named Ken, after the couple’s son.

—Bryan Joiner

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