Jun 14, 2012
Licensing and brand management firm memBrain will manage the global brand licensing program for LidoKidos, a transmedia children’s platform spanning educational games and apps, music, animation, and more. LidoKidos was created by will.i.am, frontman for The Black Eyed Peas. The Grammy award-winning musician, Emmy Award-winning producer, and entrepreneur will collaborate to develop the LidoKidos intellectual property in partnership with memBrain’s licensing team.
Currently in development, LidoKidos will offer a wide range of interactive and immersive content to appeal to a range of ages, from preschoolers to tweens and beyond. With emphasis on the development of fundamental discovery skills, LidoKidos is poised to transform children’s entertainment by leveraging digital media platforms.