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Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot.

Viewers will see both, the season 3 finale of Marvel’s Ultron Revolution and the season 4 finale of Marvel’s Ultimate Spider-Man Vs. The Sinister Six. Marvel series will also return to TV with the season 2 premiere of Marvel’s Guardians of the Galaxy animated series, as well as the premiere of new Rocket and Groot video shorts.

New Marvel launches this spring include video and gaming content. This month, MarvelKids.com will launch the Scavenger Hunt Game, and next month, Telltale Games will debut their new Guardians of the Galaxy console game.

At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; LEGO for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for diecast figures; and Schleich for a collectibles figure lineup.

Retail partners will feature marketing campaigns, which include branded endcaps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

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