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Marvel Expands Presence in Sporting Goods Category

SpidermanDeckMarvel brand’s presence in the sports category is expanding as Disney Consumer Products (DCP) signs licensees, including Santa Cruz Skateboards, Madd Gear Scooters, and SMS Headphones.

Santa Cruz Skateboards celebrates the 30th anniversary of its Jim Phillips’ Screaming Hand design, with a line of decks, completes, cruzers, and T-Shirts featuring designs inspired by Spider-Man, Venom, Thor, and Wolverine. Products are available in stores now.

Madd Gear Scooters will introduce a line of Pro Scooters with imagery featuring Captain America, Spider-Man, Hulk, and more this September, and SMS Audio will released its new line of Marvel-inspired headphones featuring members of the Avengers team, including Iron Man, Black Widow, and Captain American this August.

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