Apr 18, 2017
Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund
Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here.
From April 18 to May 5, fans can like or share D-trix’s video on YouTube or Facebook, or post their own #GrootDancebomb for a good cause. Marvel and the Disney Conservation Fund will direct a $1 donation to The Nature Conservancy to plant 1 tree for each action, for a minimum donation of $50,000 and a maximum of $250,000.
Fans watching Marvel’s #GrootDancebomb video will also get to see D-trix’s signature dance style with Easter egg Groot toy cameos from Funko, Jakks Pacific, Hasbro, and KIDdesigns. These along with other exciting Guardians Of The Galaxy, Vol. 2 merchandise are available now at major retailers and Disney Store and DisneyStore.com.