Jun 6, 2016
Beanstalk added representation of personality rights of legendary icons to its range of services. Martin Cribbs who joins the agency as vice president, brand management, will lead the service, formally called Icon Representation.
Icon Representation‘s services will be used in advertising, promotions, licensed products, and long-term brand associations. The service will provide clients access to rights holders, turnaround of rights clearances, and transparency of fees.
As an executive with more than 20 years in licensing, Cribbs has represented icons such as Albert Einstein, Mahatma Gandhi, Harvey Milk, and the Wright brothers.
Previously, Cribbs worked as the head of licensing for Universal Music Group’s Bravado division, overseeing licensing for Justin Bieber, Lady Gaga, The Beatles, The Rolling Stones, and Michael Jackson. He began his career in brand licensing with the Estate of Andy Warhol,
Recognized as a thought leader in celebrity licensing, Cribbs has been interviewed by media outlets including, 60 Minutes, The New York Times, Forbes, Los Angeles Times, Associated Press, The Guardian, and The Independent.