Dec 22, 2010
Mars Retail Group Inks Deals with Springs Creative Products Group and Maramor Chocolates for M&M’S Products
Mars Retail Group has announced two new licensing agreements with Maramor Chocolates and Springs Creative Products Group, LLC. Maramor will produce chocolate lollipops depicting the M&M’S characters. Lollipops depicting the Red and Yellow characters will be available mid-December and those depicting Green, Blue, and Orange will debut in mid-2011. Initially, the lollipops will be available at Blockbuster, Cracker Barrel, and Walgreens.
Additionally, Springs Creative offers a variety of fabrics and fleece throws depicting the characters. Four designs are currently available, made with 100 percent cotton fabric; as well as the “Candy Characters” design made with polyester fleece. Hancock Fabric Stores offer the designs “Candy Characters” and “Candy Dream,” while Jo-Ann Fabric and craft stores offer “Sweet Treats” and “Easter Party.” These retailers also offer the M&M’S character fabrics online. New items for 2011 will include an M&M’S brand throw (no-sew fleece throw kit) in February, as well as “Red, White and Blue” 100 percent cotton fabric in April; both will be available at Jo-Ann Fabric, craft stores, and online.
