May 9, 2013
The International Licensing Industry Merchandisers’ Association’s (LIMA) bi-monthly webinar series continues May 15 with programs designed to help marketing professionals build stronger brands, partnerships, and retail strategies on a global scale. The session, Thinking About Cultural Cues—And How to Avoid Mishaps, will delve into the key legal issues that attendees need to know when doing business in European markets, as well as important cultural concerns to take into consideration when developing licensed product.
Elie Dekel, President of Saban Brands; Jessica Metcalfe, blogger of Beyond Buckskin; and Adrienne Keene, blogger of Native Appropriations, will discuss how the Paul Frank brand went through a learning process with the Native American community, and the broader lessons that can be learned.
All LIMA webinars take place from 12:00-1:30pm EDT and are free for all LIMA members ($200 per site for non-members.)