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LIMA to Present Seminars at 2014 London Book Fair

The International Licensing Industry Merchandiser’s Association will provide three educational seminars at the London Book Fair on the benefits of licensing in the publishing industry. On Tuesday, April 8th, LIMA UK’s managing director will present Licensing for Publishers, an interactive session on how publishers can use licensing to drive revenue and extend their own content into consumer goods as a marketing tool. On Wednesday, April 9th, Tim Collins, head of brands, will present Building the Beano into a children’s brand for the 21st Century. On Thrsday, April 10th, Kelvyn Gardner will advise participants on Licensing digital content, explaining how websites, apps, and games can use basic licensing principles to enter the consumer products market.

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