Jan 27, 2017
The International Licensing Industry Merchandisers’ Association (LIMA) will host Expolicencias Latin America 2017, its second Annual Latin American licensing conference and showcase, from March 27 to 28 in Bogota, Colombia. The event will provide licensors, licensees, retailers, and other related business professionals the opportunity to gain a better understanding of the Latin American market.
Expolicencias Latin America will feature many licensing professionals speaking about their experiences in the industry, including Celso Rafael from Exim Brasil; Maca Rotter from Televisa; Philippe Bost from Mattel; and Francisco Baquero from Hasbro, as well as many others. They will share perspectives on the region, opportunities, challenges, and how to face these challenges. They will also demonstrate how innovative brand licenses can make a significant difference for any consumer product retail business.
Licensors in the region will have the opportunity to showcase their brands through activities created specifically for Expolicencias Latin America, including “Minute of Fame” and mobile activities that feature the sponsored brand. Licensees will have the chance to meet with brand owners and entertainment studios to discuss opportunities for their products.