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LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.

Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market.

The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.

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