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LIMA Names Peter Hollo as New Head of Germany Office


The International Licensing Industry Merchandisers’ Association (LIMA) appointed Peter Hollo as managing director of LIMA Germany.

With 28-years of retail and licensing industry experience, Hollo will manage day-to-day operations in Germany and surrounding territories. He will continue to operate LIMA’s Day of License in cologne and licensing market in Munich, introduce new educational and networking opportunities to the German market and beyond, grow LIMA Germany’s membership base, and help increase the involvement of key retailers.

Previously, Hollo worked at International Consultants, where he counseled clients from the international toy and licensing industries on recruitment marketing and licensing strategy. He has also worked as a chief procurement officer for German Spiele Max AG and division manager of toys and seasonal for German retailer Müller Ltd. & Co. KG.

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